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Real Time Ads In EA Sports Games

Started by Dennis Bjørn Petersen · 10 months ago

Real as in streaming advertisements piped dynamically to games like EA’s forthcoming Madden 2008, NASCAR 2008, Tiger Woods PGA Tour 2008, NHL Hockey 2008, and Skate. An extension of Microsoft’s game ad company Massive Inc. (purchased by the Redmond software leviathan last y ... Continue reading »

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